Transforming Brands: Digital Marketing That Delivers Results
See how our services can fuel your business growth and become your ultimate marketing partner.
Our client was a long-established therapy center that specializes in the wellness needs of the community. It offered the latest in chiropractic care, massage therapy, and physiotherapy but was experiencing stagnation in its growth.
The Achieved results
Challenges Faced by the client
Social media marketing: The client created a few videos and posts on their own, but they did not receive much engagement or lead to significant business growth. The client’s social media content was informative (which was great) but not user-friendly. We helped them create a more professional look and feel to the videos plus introduced subtitles to make it easier for people to watch whilst they are at the office, probably experiencing the pains and discomfort described in the video. For example, their Facebook page had only 500 likes and a low engagement rate of 2-3%.
Paid advertising: The client engaged another digital marketing agency for paid advertising, but the conversion rates were low and the cost per conversion was high. Their paid advertising was just boosted Facebook posts. While impressions were high because they had a huge ad spend, there was no call to action in the ads so conversions were low. Their ads were also not targeted. For example, they were paying $100 per conversion, but only generating a few conversions per month.
Disjointed strategy: The client’s digital marketing strategy lacked a cohesive approach and was not well-integrated with their overall business goals. For example, they were creating content without a clear purpose or target audience in mind, and their paid advertising campaigns were not aligned with their brand messaging.
Frustration with lack of growth: The client was becoming increasingly frustrated with the lack of tangible business growth, despite having the capacity and capability to handle more customers. For example, they had the resources to expand their services and team, but were not seeing a corresponding increase in revenue or customer base.
how grow faster marketing helped the cient
We conducted a thorough analysis of their existing digital marketing strategies to find out what worked, what was lacking and what could be improved.
We realised that they were being charged an exorbitant amount in digital marketing fees with very little results due to a few dire pitfalls. We recommended a multi-prong approach to quickly increase leads and boost their business. The following strategies combined and executed consistently resulted in higher website traffic, greater amount of enquiries and with our proprietary sales success system led to higher conversions and more sales.
Social Media Marketing
We developed a comprehensive social media strategy that included regular content creation, targeted audience engagement, and the use of paid social media ads to increase reach and conversions.
As a result, the client’s Facebook page now has over 10,000 likes and an engagement rate of 10-15%. Their Instagram following has grown by over 300%, and they now receive regular leads and inquiries through their social media channels.
We conducted a thorough analysis of the client’s target audience and created more effective ads that were specifically tailored to their interests and behaviors.
We looked at the customers that our clients have worked with in the past and created customer personas to set up specific audience that were local to the clinic. We tested different ad formats and placements and found that Instagram Stories ads were the most effective for their business.
By optimizing their landing pages and website, we were able to increase their conversion rate by 50%, while reducing their cost per conversion by 30%.
We worked with the client to develop a clear digital marketing strategy that aligned with their overall business goals and messaging.
We created a content calendar, set specific marketing objectives, and outlined a plan for how each channel would be used to achieve those objectives. Their website had great content but were not SEO optimized. We conducted an SEO audit on their entire website and made various on page and off page SEO optimization improvements to increase their visibility on search engines.
As a result, the client’s marketing efforts now feel more integrated and purposeful. They have a clear direction for their marketing efforts and have seen a 40% increase in website traffic since implementing the new strategy.
By setting specific growth targets and developing a plan for how to achieve them, we were able to help the client achieve significant business growth.
Over the course of our engagement, the client’s revenue increased by 35%, and they were able to expand their team to better serve their growing customer base.
They are now a recognized leader in their industry and have received numerous accolades and awards for their work.