Transforming Brands: Digital Marketing That Delivers Results
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Cordelia St is a growing online e-commerce store selling woman’s clothes, specifically fashion forward styles for everyday wear and trending outfits for ladies. They wanted to increase their sales through digital advertising.
The Achieved Results In 3 Months
Challenges Faced by the client
Competition: The fashion industry is highly competitive, and there are many other online retailers that sell similar products. Even though it was established 20 years ago and had a strong brand following, Cordelia St was struggling to stand out in a crowded marketplace and attract customers away from their competitors, some of which are far newer.
Targeting the right audience: It is essential for Cordelia St to reach their target audience with their advertising efforts. However, identifying the right audience and tailoring advertising messages to their interests and preferences can be a challenge. Cordelia St was keen to highlight its unique selling proposition “Fashion For Bodies In The Real World” and tie that into growing trends of ‘realistic fashion’.
Building brand awareness: As a growing e-commerce store, Cordelia St struggled with low brand awareness among potential customers. This means that they may need to invest heavily in advertising to raise their profile and establish themselves as a credible and trustworthy brand.
Limited advertising budget: Digital advertising can be expensive. This means that they will need to carefully consider which channels and strategies will deliver the best return on investment.
Changing consumer behavior: The COVID-19 pandemic has dramatically impacted consumer behavior, with many people shifting their shopping habits online. While this presents an opportunity for Cordelia St, it also means that they needed to adapt their advertising strategies to reflect these changing trends and preferences.