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Transforming Brands: Digital Marketing That Delivers Results

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Cordelia St is a growing online e-commerce store selling woman’s clothes, specifically fashion forward styles for everyday wear and trending outfits for ladies. They wanted to increase their sales through digital advertising.

Picture showing Grow Faster Marketing offering SEO, paid ads, social media marketing, email marketing to clients and successfully delivering on them

Services Delivered

The Achieved Results In 3 Months

0 %
Increase In Click-Through Rates
0 %
Increase In Organic Sessions
0 %
Increase In Sales Revenue In 3 Months

Challenges Faced by the client

  1. Competition: The fashion industry is highly competitive, and there are many other online retailers that sell similar products. Even though it was established 20 years ago and had a strong brand following, Cordelia St was struggling to stand out in a crowded marketplace and attract customers away from their competitors, some of which are far newer.

  2. Targeting the right audience: It is essential for Cordelia St to reach their target audience with their advertising efforts. However, identifying the right audience and tailoring advertising messages to their interests and preferences can be a challenge. Cordelia St was keen to highlight its unique selling proposition “Fashion For Bodies In The Real World” and tie that into growing trends of ‘realistic fashion’.

  3. Building brand awareness: As a growing e-commerce store, Cordelia St struggled with low brand awareness among potential customers. This means that they may need to invest heavily in advertising to raise their profile and establish themselves as a credible and trustworthy brand.

  4. Limited advertising budget: Digital advertising can be expensive. This means that they will need to carefully consider which channels and strategies will deliver the best return on investment.

  5. Changing consumer behavior: The COVID-19 pandemic has dramatically impacted consumer behavior, with many people shifting their shopping habits online. While this presents an opportunity for Cordelia St, it also means that they needed to adapt their advertising strategies to reflect these changing trends and preferences.

how grow faster marketing helped the cient

After identifying the challenges that Cordelia St may face, we developed a tailored digital marketing strategy to help them increase sales and grow faster. Here’s how we addressed each of the challenges:

  1. Compelling copy for ads: We implemented the Problem, Agitation, Solution copywriting formula to create persuasive ads that grabbed potential customers’ attention and increased click-through rate by 180%. This helped Cordelia St stand out in a crowded market and effectively reach their target audience.

  2. E-commerce SEO: We conducted an SEO audit and performed content pruning on their blog posts to ensure that their website was optimized for search engine rankings. We also built powerful backlinks to their e-commerce store to help them outrank their competitors in search engine result pages. This resulted in a 121% increase in organic sessions and a corresponding increase in revenue.

  3. User-generated content: We capitalized on user-generated content to drive brand awareness, engagement, and increase conversion rates. This helped Cordelia St build trust and loyalty with social proof, which is especially important in a competitive market.

  4. Recover abandoned carts: We optimized the client’s checkout process and introduced a well-written abandoned cart email to minimize cart abandonment and increase sales.

  5. Email marketing: We started an email marketing campaign to turn new customers into repeat customers by offering an attractive customer loyalty program and referral marketing. This resulted in a 156% increase in repeat sales for Cordelia St.

  6. Continuous monitoring and optimization: We continuously monitored all campaigns and made necessary tweaks in accordance with the latest industry trends to ensure that Cordelia St’s digital marketing efforts were effective and efficient.

hear from the client directly

Grow Faster Marketing has been amazing for our online store. They really understood our needs and developed a digital marketing strategy that delivered results.

Their copywriting skills are top-notch, and their ads generated a significant increase in clicks. The team's UGC and email marketing strategies have been super effective in building brand loyalty and bringing customers back for more.

We highly recommend Grow Faster Marketing to any business looking for exceptional digital marketing services.

Maxwell Brown

Head of Marketing

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