Transforming Brands: Digital Marketing That Delivers Results
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Star Concord is a freight forwarding and shipping agent in South East Asia. It offers value-oriented solutions and has a passionate commitment to making a difference in the logistics industry.
The Achieved results
Challenges Faced by the client
When Star Concord came to us, they knew that the competition in their industry was fierce. They were ready to take their business to the next level, but they needed help. They needed a digital marketing agency that had the innovative edge and expertise to help them stand out in a crowded market.
At Grow Faster Marketing, we knew exactly what Star Concord needed. We understood that traditional methods of relationship-building and networking were no longer enough to set them apart from their competitors. That’s why we took a fresh, innovative approach to revenue generation and digital marketing.
Our team worked closely with Star Concord to identify their unique selling points and develop a digital marketing strategy that would make them the go-to company for businesses that needed to move goods across Asia. We helped them build a stronger presence in the Asian market and establish themselves as a top-tier company in the region.
One of the biggest challenges we tackled was changing the perception of freight forwarding as a commoditized service. We emphasized Star Concord’s personalized approach and exceptional customer service, making them stand out in the industry.
Thanks to our partnership with Star Concord, their business grew faster than ever before. They solidified their position as a sought-after company in Asia and stood out in a sea of established players. They continue to be a thriving business in the industry, and we’re proud to have played a part in their success story.
how grow faster marketing helped the cient
At Grow Faster Marketing, we know that to truly make a difference for our clients, we need to get into the nitty-gritty of their industry and understand their unique challenges and goals. With Star Concord, it was clear that they needed to establish themselves as a top-tier company in the competitive Asian market and differentiate themselves from other freight forwarding companies.
To achieve this, we deployed a comprehensive digital marketing strategy that included web design and development, content marketing, SEO optimization, LinkedIn outreach, PPC advertising, and email marketing. Each of these strategies was designed to reinforce Star Concord’s brand reputation, increase website traffic, and attract new customers.
One of the key strategies we implemented was a new and improved iteration of the client’s website, which was optimized for mobile devices. With a significant portion of leads coming through mobile devices, it was crucial that we optimize the user experience so that Star Concord’s first-class image and experience were consistently portrayed. Within just two months, we were able to achieve a 49% increase in website traffic!
We also worked closely with the client to develop informative web content that would attract website users to learn more about Star Concord’s unique selling points. By focusing on certain keywords in the industry, we were able to establish Star Concord as a thought leader in the industry, reinforce their expertise, and promote brand awareness.
To complement the content marketing strategy, we also optimized the articles for search engines and created qualified backlinks to help the client rank higher on SERPs. This, in turn, helped them rank on the first page for certain keywords in the industry, making it easier for potential customers to find them.
But that’s not all! We also utilized the articles published by the client on LinkedIn and reached out to businesses that might require Star Concord’s services. By providing value and insight into the logistics industry on LinkedIn, we helped the client generate more engagements and prospects on the platform.
To better reach Star Concord’s key target audience at the right time, we also focused on Google AdWords. By running effective PPC campaigns, we were able to generate 120% more leads for the client than they previously had when they were running in-house advertising.
Finally, we used email marketing to nurture all leads that come through, keeping Star Concord top of mind and ensuring that no warm leads go to waste. By segmenting the email list, the client was able to keep in touch with past and current customers more efficiently, promoting repeat businesses as well as special offers.
Overall, our comprehensive digital marketing strategy helped Star Concord double its revenue in the first year and is on track to expand their reach into more countries. By continuously monitoring and tweaking the strategies, we were able to achieve outstanding results and establish Star Concord as a sought-after freight forwarding company in Asia.