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Transforming Brands: Digital Marketing That Delivers Results

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Able provides high-quality, personalized care services for seniors and people with chronic illnesses. Their mission is to empower seniors to age with dignity and grace, while also providing peace of mind for their families and loved ones.

Able offers a wide range of services, including personalized care plans, medication management, nursing services, rehabilitation therapy, and dementia care. Their team of skilled and experienced caregivers is dedicated to providing compassionate, high-quality care to each client, while also ensuring their safety and comfort.

SEO, paid ads, social media marketing, website design

Services Delivered

  • Search Engine Optimization
  • Paid Marketing
  • Social Media Marketing
  • Website Design

The Achieved results

0
New Customers Within 2 Weeks Of Launch
0
Organic Page 1 Rankings On Google For Valuable Keywords
0 %
Lift In Conversions Over A 1 Month Period

Challenges Faced by the client

Prior to coming to Grow Faster Marketing, the client already worked with a digital marketing agency and have been with them for more than a year. However, they were paying an exorbitant amount in fees and were seeing results very slowly.

  1. Limited digital presence: Able had a limited digital presence, which made it difficult for potential clients to find them online. This was due to factors such as a lack of investment in digital marketing channels, an outdated or poorly designed website, or a lack of search engine optimization (SEO) efforts. For example, Able did not invest enough resources in developing and optimizing their website for search engines. This meant that their website was not ranking high enough in search engine results pages (SERPs) for relevant keywords, making it harder for potential clients to find them online.

  2. Low website traffic: Able struggled with low website traffic, which limited their ability to generate leads and acquire new clients. This was mainly due to limited content marketing efforts. In particular, Able did not have an active presence on social media or other digital marketing channels where their target audience was active. This meant that they missed out on opportunities to engage with potential clients and build brand awareness.

  3. Ineffective lead generation: Able struggled with effectively generating leads through their website and digital marketing efforts. This was due to a lack of compelling offers or calls-to-action (CTAs) on their website, poorly designed lead capture forms, or ineffective targeting of their ideal client demographic.

  4. No clear plan: Able did not have a clear digital marketing strategy or goals in place, which meant that they were not able to effectively allocate resources and measure the success of their digital marketing efforts. It also did not leverage customer reviews or testimonials effectively on their website or other digital channels, missing out on opportunities to build social proof and credibility with potential clients.

how grow faster marketing helped the cient

We took a deep dive into their business to understand who their customers were, what solutions the business could offer and where it stood among its competitors. We then designed a 12 step digitial marketing plan for Able to scale to greater heights in 12 months.

Through creating a customer persona, we identified the customer’s needs, desires and problems. We then looked at what unique selling proposition Able had and how that could be effectively conveyed to the consumers.

All these strategies led to both an increase in brand awareness and revenue for Able and allowed them to surpass the marketing and business goals they had set.

PROBLEM 1

Limited digital presence

SOLUTION 1

Grow Faster Marketing worked with Able to redesign and optimize their website for search engines, ensuring that it was user-friendly and provided a seamless user experience. We developed a comprehensive SEO strategy that included keyword research, on-page optimization, and off-page optimization techniques to improve Able’s visibility in search engine results pages (SERPs). We also helped Able build an active presence on social media and other relevant digital marketing channels, where we engaged with potential clients through regular and relevant content. 

RESULT 1

After implementing the SEO strategy developed by Grow Faster Marketing, Able’s website saw a significant improvement in its ranking on search engine results pages (SERPs) for relevant keywords. As a result, Able’s online visibility increased, and they were able to reach a wider audience of potential clients. Able also experienced an increase in website traffic, with a 25% increase in organic search traffic and a 40% increase in website visits overall.

PROBLEM 2

Low website traffic

SOLUTION 2

To increase Able’s website traffic, Grow Faster Marketing developed a content marketing strategy that focused on creating high-quality, relevant, and engaging content for Able’s target audience. We also helped Able build an active presence on social media and other relevant digital marketing channels, where we engaged with potential clients and built brand awareness. 

RESULT 2

After implementing the content marketing strategy developed by Grow Faster Marketing, Able’s website traffic increased significantly. Able saw a 30% increase in website visits and a 20% increase in time spent on their website. Additionally, Able’s social media presence grew, with a 50% increase in Facebook followers and a 75% increase in LinkedIn followers. These improvements in website traffic and social media engagement helped Able generate more leads and acquire new clients.

PROBLEM 3

Ineffective lead generation

 

SOLUTION 3

Grow Faster Marketing worked with Able to optimize their website’s lead capture forms and calls-to-action (CTAs) to make them more compelling and relevant to their ideal client demographic. We also helped Able identify and target their ideal client demographic more effectively, using data-driven insights and analytics. 

RESULT 3

After optimizing Able’s lead capture forms and CTAs, Grow Faster Marketing helped Able increase their lead generation efforts. Able saw a 40% increase in lead conversions, resulting in a 25% increase in new client acquisition. By identifying and targeting their ideal client demographic more effectively, Able was able to attract more high-quality leads through their website and other digital marketing channels.

PROBLEM 4

No clear plan

 

SOLUTION 4

Grow Faster Marketing worked with Able to develop a clear and comprehensive digital marketing strategy that aligned with their business goals and objectives. We also helped Able leverage customer reviews and testimonials more effectively on their website and other digital channels, building social proof and credibility with potential clients. 

RESULT 4

After working with Grow Faster Marketing to develop a clear and comprehensive digital marketing strategy, Able saw significant improvements in their ability to measure the success of their digital marketing efforts. Able was able to allocate their resources more efficiently and optimize their campaigns for better results. Additionally, Able’s use of customer reviews and testimonials on their website and other digital channels helped them build social proof and credibility with potential clients, resulting in a 15% increase in conversion rates.

hear from the client directly

As the marketing manager of a aged care company, I cannot emphasize the importance of having a strong online presence in today's digital world. That is why we engaged the services of Grow Faster Marketing after failing to see any traction with another digital marketing agency. I am happy to say that our partnership has yielded significant results.

When we first approached Grow Faster Marketing, our website was not getting the visibility it deserved, and we were not generating enough leads. Grow Faster Marketing conducted a thorough audit of our website and provided a comprehensive report of the areas that needed improvement. They worked with us to optimize our website structure, improved our content, and developed a solid backlink strategy. 

Overall, I cannot thank Grow Faster Marketing enough for their excellent work in helping us achieve our business goals. Their team is highly skilled, communicative, and transparent. They have delivered results beyond our expectations, and I highly recommend them to any business looking to grow their online presence and reach their target audience.

Kate

Marketing Director

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