SUCCESS STORIES

Our agency conducted extensive market research to gain a thorough understanding of the cultural and social differences in each market, as well as the language barriers that may exist.

We then tailored the marketing message and content to each market to resonate with the target audience. For example, for the target market in Asia, we highlighted the benefits of online education in the context of the highly competitive education environment, while for the European market, we emphasized the flexibility and convenience of online learning.

By analyzing the various reports across the different marketing platforms, we discovered that TikTok was not giving them the return on investment required and therefore shut it down.

We focused marketing spend on PPC and Facebook Ads as we saw the greatest engagement there. However, we discovered that while impressions were high, conversions were low and that was mainly due to the ads were too generic.

We understand the client wanted to go international, but that did not mean all the ads could be the same. We disccused with the clients the various customer personas they were targeting and subsequently designed ads that were tailored to each specific country so that we could better address their pain points. This resulted in a 315% increased in click through rates and also brought cost of acquisition down by 75%.

To differentiate the client from other online education platforms, our agency helped define a unique selling proposition (USP) and a well-defined brand identity that resonates with the target audience.

We conducted a competitor analysis to identify gaps in the market and opportunities for the client to differentiate themselves. For example, we highlighted the client's hybrid approach of small group and 1:1 classes as a key differentiator, and emphasized the personalized learning experience that the client offers.

To address skepticism from potential students and parents, our agency crafted a marketing message that highlighted the benefits of online learning and the client's hybrid approach.

We also showcased customer testimonials and social proof to build credibility and establish trust with potential students and parents. For example, we highlighted the success stories of students who had improved their grades and achieved academic success through the client's online classes.

We created targeted social media ads that focused on the client's USP and targeted specific demographics and regions where the client had identified a high demand for their services.

This approach led to a 22% increase in website traffic and a 45% lift in conversions.

Our agency helped the client establish trust with potential students and parents by providing transparent communication, sharing customer testimonials, and building a strong social media presence.

We implemented a social media strategy that focused on building engagement and creating a sense of community among the target audience. For example, we ran a social media campaign that encouraged current students to share their learning experiences and successes on social media using a unique hashtag.

This helped build credibility and establish the client as a reputable online education provider.

We started with streamlining their website so that potential customers could clearly see what their offerings are.

The goal was to make it user friendly so that there are less obstacles for the prospect to convert. Our agency implemented a strong SEO strategy that included keyword research, on-page optimization, and high-quality backlinking to improve the client's search engine visibility and domain authority.

We also did a few rounds of content pruning of their blog posts to improve their search ranking based on selected keywords and this improved their organic website traffic by 248%.

Our agency helped the client overcome technical challenges by conducting ongoing maintenance and updates to keep the platform up to date with the latest technology and trends.

We implemented user testing and feedback surveys to identify areas for improvement and implemented changes to improve the user experience. For example, we optimized the website's load speed, implemented a user-friendly interface, and streamlined the online booking process.

Our agency conducted a thorough analysis of the client's marketing campaigns to identify the root cause of the reduction in traffic.

We identified several areas for improvement, including refining the target audience, improving the email marketing campaign, and running more targeted social media ads.

By implementing these changes, we were able to increase the client's website traffic by 25% and improve the email open rates and click-through rates by 15%. We also sought to bring their social media marketing campaign to the next level.

We curated a social media calendar for the client so as to remain relevant and current with prospects and to create a sense of community and lifelong learning with the students.

This increased shares and likes by 183% and resulted in more enquiries.