Search Engine optimization (SEO)

SEO, or Search Engine Optimization, is the art of boosting your website’s visibility on search engines like Google, Bing, and Yahoo. By optimizing your site for search engines, you’ll rank higher in search results and get more eyes on your content. And more eyes means more leads, more sales, and more success for your business.

As the world’s leading search engine, Google (maybe one day Bing) has earned its dominance by delivering the most relevant and accurate search results. Its mission has always been to organize the vast amount of information available on the web and provide users with exactly what they’re looking for. That’s why when someone needs to find information, they simply say, “Google it.” 

Google’s search results are so trusted that when you’re searching for a family lawyer, you won’t be bombarded with irrelevant results like employment lawyers, personal injury lawyers, or dentists.

Being listed on Google’s first page is the ultimate goal of online marketing. It puts your business in front of users who are actively searching for products or services like yours, at the exact moment they need them. The competition to be listed on page one varies by industry and location, but it’s safe to say that the more valuable the traffic, the more intense the competition will be.

SEO: Worth the Wait?

Are you ready to take your online presence to the next level and get ahead of the competition? SEO is the answer. But before you dive in, it’s important to understand that SEO takes time to deliver sustained results. Expect to wait at least a couple of months to see significant improvement in your rankings and traffic. However, the wait is well worth it. 85% of businesses invest in SEO because of the long-term benefits it brings: increased, relevant traffic and higher conversion rates. Do you want to be in the remaining 15% and fall behind?

Stay Ahead of the Game with SEO

The world of search engines is constantly changing, and to stay ahead of the game, your SEO strategy must be too. With ongoing SEO efforts, you can stay up-to-date with the latest search trends and make sure your website is fully optimized to provide the best user experience. By responding to Google’s algorithm updates and most importantly user behaviour and trends, you can maintain your rankings and stay at the top of search results.

SEO: Building Stronger Brands

SEO isn’t just about driving traffic to your website; it’s about building your company brand too. Even when customers don’t convert directly from search, being visible at the start of the customer journey reinforces brand recall and consideration. Invest in SEO and watch your brand grow, both online and offline, for long term gains. This is fantastic if you intend to grow organically and/or sell your business for top dollars in the future as your future business buyer will know that the success of your business is not only tied to you personally.

In conclusion, SEO may require some patience (there are some quick wins too), but it’s very well worth the wait and expenditure. With a responsive SEO strategy, you can stay ahead of your competition and build a stronger brand. So don’t wait, grow your online presence to the next level with Grow Faster Marketing today!

When evaluating SEO services, it’s important to distinguish between good and bad practices. As a marketing agency focused on helping businesses grow faster, we think it’s critically important to help you understand the difference between a quality SEO strategy and a subpar service.

Here are 3 red flags to watch out for when identifying bad SEO:

1. Overpromising Results

Good SEO involves a well-designed strategy that is tailored to your specific business and target market. However, some bad SEO services will promise quick results that are simply not achievable. Rankings are influenced by many factors, including competition, search volume, and the location of your business, which are often beyond anyone’s control except Google’s.

At Grow Faster Marketing, we understand the importance of realistic expectations and results that can be measured and tracked. This is not underperforming – it’s setting expectations right against the best, most innovative strategies we will use to get your business roaring.

2. Black-hat SEO Tactics

Bad SEO providers may resort to unethical practices, such as buying links or hiding keywords using invisible text, in an attempt to deceive Google’s algorithms. These tactics can result in short-term gains, but Google’s algorithms are designed to detect these methods and penalties can result in a significant drop in your search rankings which may be hard to reverse.

At Grow Faster Marketing, we take a white-hat approach to SEO (and refuse any black-hat instructions), using only ethical and sustainable methods to improve your search rankings. Do you really want to work with an agency utilising black-hat, unethical tactics? And if they are willing to do that for you, what other unethical behaviour would they do towards you? 

3. One-Size-Fits-All Approach

Each business and target market is unique, and a cookie-cutter approach to SEO is not effective. A good SEO strategy should be tailored to your specific industry, target market, and the competitiveness of your location and keywords. Without a customized strategy, it’s impossible to achieve measurable growth in traffic and conversions.

At Grow Faster Marketing, we will take a tailored approach to SEO, creating a unique strategy that is customized to your business goals, your business strengths and target market.

Blackhat SEO refers to unethical or manipulative strategies used to improve a website’s search engine rankings. These tactics violate search engine guidelines and can result in penalties or even getting banned from search engines.

Examples of blackhat SEO include keyword stuffing, hidden text, cloaking, link schemes, and buying links. These techniques attempt to manipulate search engine algorithms to improve rankings artificially.

Blackhat SEO may possibly provide a short-term boost in rankings, but it’s not sustainable or effective in the long run. Search engines are becoming increasingly sophisticated in detecting and penalizing websites that use these tactics.

The risks of using blackhat SEO include penalties from search engines, which can result in a significant drop in rankings, loss of traffic, and revenue. In extreme cases, a website can even be removed entirely from search engine results.

In addition, blackhat techniques can damage a business’s reputation, and result in a loss of credibility and customers. 

The alternative to blackhat SEO is using ethical and effective strategies that focus on creating high-quality content, building natural backlinks, and optimizing for user experience. These techniques may take longer to produce results, but they are sustainable and can provide a long-term boost in rankings, traffic, and revenue.

When searching for an SEO agency, it’s important to choose the right partner to help your business reach new heights online. With so many options ranging from pennies to tens/hundreds of thousands, it can be challenging to know where to start.

At Grow Faster Marketing, we believe the right SEO agency should have the following key qualities and we strive to imbue such qualities in our operations:

Demonstrated Success

Start your search by looking at the agency’s own search rankings. The best agencies know how to get results because they have a proven track record of success. Our team has a proven track record and experience in, and working with, some of the largest companies in the world. Our strong business and legal experience and focus on long-term relationships sets us apart from other agencies who might be out for a quick buck at your expense.

Affordable and Results-Driven Pricing

Don’t be tempted by low-cost SEO services often found on freelancing websites (such as Fiverr or Upwork) that may result in penalties to your business. SEO is a long term investment in quality services for quality results, and the right agency will offer competitive pricing that is aligned with your business goals.

It’s not about being the cheapest – but about the value we provide and the measurable goals we are setting ourselves against. With significantly lower overheads due to our remote-only model, we are able to share those savings with you (minus the constant churn) while constantly delivering the high-level service you deserve. 

Strong Portfolio and Positive Client Feedback

The best SEO agencies can show you the results they’ve achieved for other clients. Look for an agency with a strong portfolio of successful projects and positive client reviews. Bonus points if the agency has been referred or recommended by other businesses in your industry.

Commitment to Client Service

SEO is a service, and like any service, it should meet exceed your needs. When evaluating an SEO agency, look for factors like experience, responsiveness and transparency into processes and reporting.

At Grow Faster Marketing, we believe in providing exceptional client service and working closely with our clients to achieve their goals.

In an industry full of smoke and mirrors, it’s easy to get lost. At Grow Faster Marketing, we think you should focus on the processes they are implementing to achieve the agreed upon goals and the results from those processes. 

Performance Tracking and Reporting

To track your progress and success, it is crucial to receive regular performance reports that highlight the results of your SEO initiatives. These reports should include a detailed website audit with practical recommendations, newly created or updated content that is keyword optimized, current rankings and website traffic analytics.

Integrated Digital Marketing Solutions

An expert SEO agency realizes that successful digital marketing involves a comprehensive strategy that encompasses various key components, including social media integration, content marketing, blog creation, internal linking, ongoing optimization of on-page and off-page elements, backlink analysis, and website speed optimization. This also would include more relevant content being produced that is useful to your target audience and the steps taken to market such content.

Higher Search Rankings and Boosted Revenues

A well-executed SEO strategy should lead to improved search rankings and an increase in website traffic. The ultimate objective is to secure first-page rankings for your target keywords, receive positive feedback from customers who found your business through search, and maintain consistent search rankings. Even if traffic temporarily decreases, you should expect to see an increase in revenue at a later stage as you attract a higher number of qualified leads and conversions.

Once again, given that the focus of Grow Faster Marketing is on revenue (and not vanity statistics that do not contribute to the bottom line), we think you will want traffic that leads to sales – and not bot traffic or rubbish traffic from places that you have no presence or any chance/interest to service. 

SEO is just the beginning of a cohesive and holistic digital strategy for your business. At Grow Faster Marketing, we know this very clearly and we have found that clients succeed the most with a comprehensive strategy working in tandem. That’s why we offer a full suite of services that work together to maximize your revenue and reach your marketing goals.

Boost Your Rankings with Pay-per-click (PPC) marketing and SEO

Paid search and SEO are the winning combination. Our team will optimize your entire website with SEO, while our PPC campaigns target the highest-quality, relevant keywords to get those wins immediately. Together, we’ll help you dominate organic and paid search results, bringing in revenue as quickly as day one.

Think of these two as part of a flywheel. As PPC campaigns drive revenue and traffic, it funds the ongoing construction of a spectacular tower for your business, designed to drive customers to it over the long-term.

Drive Traffic with Content Marketing

Your website’s content is key to attracting and retaining customers. Our SEO experts will work with you to create high-quality content that draws traffic and shapes customer purchases.

Leverage the Power of Social Media

Social media can be a powerful tool for building brand awareness and driving high-quality traffic to your website alongside SEO. Our team will help you use social media to its full potential.

You want to unlock your business potential with a digital marketing strategy that drives results. So does Grow Faster Marketing. Work with us today.

Changing SEO Providers with Peace of Mind

Making the switch to a new SEO agency can be a daunting task, but it doesn’t have to be. With a professional, experienced agency like Grow Faster Marketing, you can rest assured that your website and online presence are in good hands.

Avoiding a Drop in Rankings and Traffic

When switching SEO providers, it’s normal to worry about the potential consequences, such as reduced website traffic. But with a little preparation, you can minimize these risks and ensure a smooth transition. Think of it as a vacation – rest first in order to achieve even more success.

Protecting Your Digital Assets

To protect your website during the transition to a new SEO agency, make sure to own your Google Analytics account and keep records of all existing work. Additionally, you should secure your digital assets and online presence, such as your hosting and email accounts, as well as commenting features on blog posts. Finally, it’s a good idea to remove the previous agency’s access to Analytics and the back-end of your website. We can always assist with such transitions, including incremental ones such as working with your current providers.

At Grow Faster Marketing, our clients’ assets will always belong to our clients. No hostage, no dramas, no bullshit ‘IP’ claims in order to make you stay. We deliver on performance and client satisfaction – end of story.