Rank High, Spend Low
How Search Engine Optimization (SEO) Can Help You Compete With The Big Boys On A Limited Budget
The importance of digital marketing for businesses
Digital marketing has become an essential part of a business’s overall marketing strategy. In today’s digital age, consumers spend a significant amount of time online, and businesses need to have a strong online presence to reach them effectively. However, digital marketing can be a costly venture, and for small businesses or startups with limited budgets, it can be a challenge to compete with larger, more established businesses.
According to a report by Gartner, Inc., marketing budgets are on the rise, with the average marketing budget expected to represent 12.6% of a company’s revenue in 2021. However, for small businesses or startups, that percentage may not be feasible, and they need to find cost-effective ways to reach their target audience.
This is where search engine optimization (SEO) comes in. SEO is a digital marketing strategy that helps businesses improve their online visibility by optimizing their website content to rank higher in search engine results pages (SERPs). By optimizing their website for search engines, businesses can increase the quantity and quality of traffic to their website, which can lead to increased leads, sales, and revenue.
In times where everyone seems to be talking about a looming recession in 2023, businesses are starting to find places to make cuts. Out of a digital marketing budget, the first cut many companies take is possibly at SEO. This is because business leaders think that while SEO may be important, it does not seem to have any direct impact on sales immediately. While that may be true, it is a very short term view on the relationship between SEO and sales.
The challenges of limited budgets for digital marketing
One of the challenges that many businesses face in 2023 is having a limited budget for digital marketing. Digital marketing is essential for reaching and engaging with potential customers online, but it can also be expensive and complex to implement effectively.
According to a survey by Upgrad, the average digital marketing budget for small and medium-sized businesses in 2023 is around 10% of their total revenue. However, this may not be enough to cover all the aspects of digital marketing, such as SEO, content writing, email marketing, social media marketing, link building, and more.
Therefore, businesses with a limited budget need to be strategic and smart about how they allocate their resources and optimize their campaigns.
Here are some tips on how to do that:
Understand your costs and revenue:
Before you create a digital marketing budget plan, you need to know your current costs and revenue. These questions will help you determine how much you can afford to invest in digital marketing:
- How much are you spending on your existing marketing activities?
- How much value are they generating for your business?
- What are your operational costs?
Set your goals and KPIs:
Next, you need to define your goals and key performance indicators (KPIs) for your digital marketing strategy.
- What do you want to achieve with your digital marketing efforts?
- How will you measure your success?
- Your goals should be SMART (specific, measurable, achievable, relevant, and time-bound). Your KPIs should be aligned with your goals and reflect the metrics that matter most for your business.
Choose the best strategies for your budget:
Once you have your goals and KPIs in place, you need to decide which digital marketing strategies are best suited for your budget.
- You don’t have to use every possible tactic or platform; instead, focus on the ones that have the highest potential return on investment (ROI) for your business.
- Some of the best digital marketing strategies for a limited budget are SEO content writing, local SEO, email marketing, social media marketing, and link building. These strategies can help you increase your online visibility, traffic, engagement and conversions without breaking the bank.
Track and optimize your campaigns:
Finally, you need to track and optimize your campaigns regularly. You can use tools like Bing Webmaster Tools or Google Analytics to monitor your performance and see what’s working and what’s not. You can also use A/B testing to experiment with different variations of your content, ads, emails, or landing pages. By tracking and optimizing your campaigns, you can improve your efficiency and effectiveness, and get more out of your limited budget.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a digital marketing strategy that involves optimizing website content and structure to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to increase the quantity and quality of traffic to a website by improving its ranking in the search results.
SEO is a multifaceted process that involves both on-page and off-page optimization. On-page optimization includes factors such as optimizing the website’s content, meta descriptions, and titles to make them more search engine-friendly. Off-page optimization includes building backlinks, which are links from other websites that point to your website, and social media marketing.
Importance of SEO for online visibility and search engine rankings
SEO is critical for online visibility as it helps businesses get found by potential customers who are searching for relevant products or services. According to a study by BrightEdge, organic search is responsible for 53% of website traffic, making it the most significant source of website traffic. By optimizing their website for search engines, businesses can improve their online visibility, attract more potential customers and increase their revenue.
SEO is also important for search engine rankings. Search engines such as Google, Bing, and Yahoo use algorithms to determine the relevance and authority of websites. By optimizing their website for search engines, businesses can improve their website’s ranking in search results pages, which can lead to increased website traffic and ultimately, more leads and sales.
Why SEO is a cost-effective digital marketing strategy
Compared to other digital marketing channels, SEO is a cost-effective marketing strategy that is excellent for business with a limited digital marketing budget and can deliver long-term benefits and a high return on investment (ROI).
Comparison of SEO costs to other digital marketing channels
SEO by itself is essentially free if you have the skills and time to do so. It doesn’t require marketing ad spend like paid advertising to get your brand in front of clients.
Instead, SEO relies on you making strategic changes to your website, improving website’s structure, using relevant keywords and creating high-quality compelling content to shift your website ranking up on the SERPs. These changes can be implemented with just time and effort and not necessarily a huge marketing budget.
You can also utilize free tools offered by Google such as Google Analytics, Search Console and Google My Business to help with keyword research and your SEO strategy. Compared to other digital marketing channels, SEO can be relatively inexpensive. For example, pay-per-click (PPC) advertising requires businesses to pay for each click on their ads, and the cost per click can vary depending on the keyword and industry. Social media advertising can also be expensive, and businesses need to pay for impressions or clicks.
There’s a saying “reap what you sow”. Focusing on SEO lays a good foundation for your business to ensure that your brand gets found by customers organically online. This is in fact the one thing you should focus on when marketing budgets are tight. SEO requires an investment in time and effort to optimize website content and build backlinks. While there may be costs associated with hiring an SEO expert or purchasing SEO tools, the overall cost of SEO is typically lower than other digital marketing channels.
Long-term benefits and return on investment (ROI) of SEO
Compared to other digital marketing strategies, SEO can provide a good return on investment (ROI) for businesses with a limited digital marketing budget. Here’s why:
Cost-effectiveness: By creating high-quality content that aligns with the needs and interests of their target audience, businesses can attract relevant website traffic without having to invest significant amounts of money. SEO is different from paid advertising where your traffic stops once you turn off the tap. As long as you continue to invest your time and effort into optimizing your website and adding engaging content, you will continue to climb in the website rankings. However, if you were to end all SEO work, and your competitors take the chance to ramp up on their SEO strategy, you are very likely to be overtaken by them after some time. If instead you choose to persist with the SEO strategy, then your business will always carry that distinct advantage.
Long-term benefits: SEO can provide long-term benefits for businesses. By achieving a high search engine ranking, businesses can continue to attract website traffic and generate revenue over time, without having to invest in additional marketing efforts. This can result in a higher ROI compared to other digital marketing strategies, such as paid advertising, which may require ongoing investment to maintain results. Once a website has achieved a high search engine ranking, it can maintain that position with ongoing SEO efforts. This means that businesses can continue to attract website traffic and generate leads and sales without having to invest in additional marketing efforts
High click-through rates: According to a study by Backlinko, the first result in Google search results receives 31.7% of all clicks, while the second result receives just 24.7%. By achieving a high search engine ranking, businesses can attract a significant amount of website traffic and increase the chances of conversion. This can result in a higher ROI compared to other digital marketing strategies that may not generate as much website traffic or result in as many conversions.
Ability to track results: SEO also provides businesses with the ability to track their results and make data-driven decisions. By using tools such as Google Analytics, businesses can track website traffic, conversion rates, and other key metrics. This can help businesses identify areas for improvement and make changes to their SEO strategy to improve their ROI over time.
How SEO helps businesses reach their target audience
Keyword research and targeting are essential components of SEO that can help businesses attract relevant website traffic and generate more revenue.
The importance of keyword research and targeting
Understanding customer intent: Keyword research helps businesses understand what their potential customers are searching for online. By identifying the specific words and phrases that potential customers are using, businesses can create content that aligns with their needs and interests. This can help businesses attract more relevant website traffic and improve the chances of conversion.
Competition analysis: Keyword research can also help businesses identify the keywords and phrases that their competitors are targeting. By analyzing the competition, businesses can identify gaps in the market and identify opportunities to attract website traffic that their competitors may be missing.
Long-tail keywords: In addition to targeting popular, high-traffic keywords, businesses can also target long-tail keywords. Long-tail keywords are more specific and less competitive than broader keywords, which means that they can be easier to rank for and attract more relevant website traffic. By targeting long-tail keywords, businesses can attract potential customers who are searching for specific products or services.
Targeting the right audience: Keyword research and targeting can also help businesses attract the right audience. By identifying the specific words and phrases that their target audience is using, businesses can create content that speaks to their interests and needs. This can improve the chances of conversion and lead to more revenue for the business.
How SEO can help businesses reach a larger and more relevant audience
SEO can help businesses reach a larger and more relevant audience by optimizing their website for search engines. Here’s how:
Improved search engine ranking: By optimizing their website for search engines, businesses can improve their website’s ranking in search results pages. This can increase the visibility of the website and attract more potential customers. As mentioned previously, the first result in Google search results receives 31.7% of all clicks, while the second result receives just 24.7%.
Targeting specific geographic locations: SEO can also help businesses target specific geographic locations. By optimizing their website for local search, businesses can attract potential customers in their local area. This can be especially beneficial for small businesses that are looking to attract customers in their immediate vicinity.
Reaching the right audience: SEO can also help businesses reach a more relevant audience. By targeting specific keywords and phrases that potential customers are searching for, businesses can attract potential customers who are interested in their products or services. This can improve the chances of conversion and lead to more revenue for the business.
Long-term benefits: Unlike other digital marketing strategies that may require ongoing investment, such as paid advertising, SEO can provide long-term benefits for businesses. By achieving a high search engine ranking, businesses can continue to attract website traffic and generate revenue over time, without having to invest in additional marketing efforts.
Overall, by optimizing their website for search engines, businesses can reach a larger and more relevant audience, improve the chances of conversion, and ultimately grow their revenue.
Examples of successful SEO strategies
There are many examples of businesses that have achieved success with SEO on a limited budget. Here are a few case studies that demonstrate how SEO can be a cost-effective digital marketing strategy that provides a good ROI for businesses with limited marketing budgets.
The Tree Center
The Tree Center is an online nursery that sells trees and shrubs to customers across the United States. The company wanted to increase its website traffic and revenue without spending a lot of money on advertising. To achieve this, they focused on improving their SEO by creating high-quality content that addressed the needs and interests of their target audience. By publishing informative and engaging content, such as how-to guides and plant care tips, they were able to attract more website traffic and build a loyal following. They also optimized their website for search engines by using relevant keywords in their content and meta tags and building high-quality backlinks. As a result, The Tree Center saw a 108% increase in organic traffic and a 120% increase in revenue in just one year.
The Gluten Free Shoppe
The Gluten Free Shoppe is a small business that sells gluten-free foods online. The company wanted to increase its online visibility and attract more customers to its website without spending a lot of money on advertising. To achieve this, they focused on improving their SEO by optimizing their website for search engines and creating high-quality content that addressed the needs of their target audience. They used relevant keywords in their content and meta tags and built high-quality backlinks to improve their search engine rankings. They also created informative and engaging content, such as recipes and product reviews, to attract more website traffic and build a loyal following. As a result, The Gluten Free Shoppe saw a 75% increase in website traffic and a 150% increase in revenue in just one year.
Citron Hennessey
Citron Hennessey is a mental health service provider in New York. It tripled its conversion rate by optimizing its website for local keywords, improving its site speed, and creating high-quality content.
Northmill
Northmill is a fintech company based in Stockholm. It increased its unique visitors from 126 to 121,883 in under 6 months by analyzing its competitors, developing higher quality content, and using Ahrefs tools.
These case studies demonstrate how SEO can provide a good ROI for businesses with limited marketing budgets. By creating high-quality content, optimizing their website for search engines, and building high-quality backlinks, businesses can attract more website traffic and generate more revenue without having to spend a lot of money on advertising.
How to get started with SEO on a limited budget
SEO can be challenging for businesses with limited budgets, but it is not impossible. There are some tips that can help you get started with SEO in 2023 without breaking the bank.
Tips for businesses with limited budgets to get started with SEO
Identify how your budget limits you and fill those gaps with cheap or free alternatives. For example, if you cannot afford a premium SEO tool, you can use Bing Webmaster Tools or Google Search Console to monitor your site performance and identify issues.
Assess your strengths and focus on what you can do best. For example, if you have a strong social media presence, you can leverage that to drive traffic and engagement to your website. To assess your strengths, you need to do an SEO test or an SEO audit. These are evaluations of how well your website is optimized for search engines. They analyze various elements of your website, such as:
- Technical aspects, such as site speed, mobile-friendliness, security, and sitemap
- On-page aspects, such as keywords, title tags, meta descriptions, headings, and content
- Off-page aspects, such as backlinks, social media presence, online reputation, and domain authority
By doing an SEO test or an SEO audit, you can uncover your strengths and weaknesses in your SEO strategy. You can see what areas are well-optimized and what areas require improvement. You can also compare your website with your competitors and see how you rank against them.
Based on the results of your SEO test or audit, you can determine what you can do best with your SEO strategy. For example:
- If you have a strong technical foundation for your website, you can leverage that to improve your user experience and crawlability
- If you have a high-quality content that matches the search intent of your audience, you can leverage that to drive more traffic and engagement to your website
- If you have a large and loyal social media following, you can leverage that to increase your brand awareness and authority
Conduct keyword research: Use keyword research tools like Google Keyword Planner or SEMrush to identify relevant keywords that your target audience is searching for. Use these keywords to optimize your website content, meta tags, and backlinks.
Optimize your website: Make sure your website is mobile-friendly, loads quickly, and is easy to navigate. Use relevant keywords in your content and meta tags, and include high-quality images and videos to engage your audience.
Build high-quality backlinks: Create valuable content that other websites will want to link to. Reach out to other websites in your niche and ask for backlinks. Participate in online communities and forums to build your brand and increase your visibility.
Monitor your website analytics: Use tools like Google Analytics or SEMrush to track your website traffic, keyword rankings, and conversion rates. Analyze this data to identify areas for improvement and adjust your SEO strategy accordingly.
Use local SEO: If you’re a small business serving a local market, focus on optimizing your website for local search. This includes adding your business address and phone number to your website, creating local business listings on directories like Google My Business, and using location-based keywords in your website content.
Use long-tail keywords: Instead of focusing solely on highly competitive, broad keywords, consider using long-tail keywords that are more specific and less competitive. These can help you attract highly targeted traffic to your website. Long-tail keywords are longer and more specific phrases that consumers use when searching online. They usually have three or more words and a clear search intent.
For example, instead of using a short-tail keyword like “shoes”, you can use a long-tail keyword like “black leather shoes for men”.
Using long-tail keywords can benefit your SEO strategy in several ways, such as:
They have less competition than short-tail keywords, which means you have a better chance of ranking higher for them
They have higher conversion rates than short-tail keywords, which means you can attract more qualified leads and customers to your website
They match the natural language of your audience, which means you can provide more relevant and engaging content to them
To use long-tail keywords effectively in your SEO strategy, here are some steps you can follow
- See which long-tail keywords your competitors are ranking for and try to outrank them by creating better content
- Create long-form content that covers the topic in depth and provides value to your audience
- Include the keywords in your headlines, meta descriptions, subtitles, intro, and conclusion
- Use tools like Google Search Console to find and analyze long-tail keywords for your niche
- Track your long-tail keywords performance using analytics tools and optimize them accordingly.
Optimize your on-page content: In addition to using relevant keywords in your website content, make sure your content is high-quality, engaging, and informative. Use header tags to organize your content, and include images and videos to break up text and make your content more visually appealing.
Use social media to promote your content: Share your website content on social media platforms like Facebook, Twitter, and LinkedIn to attract more traffic to your website. Make sure to include relevant keywords in your social media posts to help them rank in search results.
Use email marketing to drive traffic: Use email marketing campaigns to promote your website content and drive traffic to your website. Use clear calls-to-action in your emails to encourage recipients to visit your website and engage with your content.
Think outside the box and be creative: Don’t limit yourself to traditional SEO tactics like keyword research and link building. Explore other ways to reach your audience, such as creating engaging videos, podcasts, infographics, quizzes, or interactive content.
These tips provide a good starting point for businesses with limited budgets who want to get started with SEO. By conducting keyword research, optimizing your website, building high-quality backlinks, and monitoring your website analytics, you can improve your search engine rankings and attract more website traffic without having to spend a lot of money on advertising.
Consider working with a marketing agency
While it’s possible for businesses to manage their SEO efforts on their own, it can be a time-consuming and challenging process. Working with a marketing agency like Grow Faster Marketing can help businesses with limited budgets maximize their SEO efforts and achieve their goals. With our expertise, we can offer a range of services, including keyword research, on-page optimization, link building, content creation, and more. By working with an agency like Grow Faster Marketing, businesses can take advantage of the expertise and resources of experienced professionals, without breaking the bank and accelerating your journey towards getting your business ranked on the first page of Google (aka more revenue and customers).
Recommendations for free or low-cost SEO tools and resources
And nobody is immune to free tools! Here are some outstanding tools that we recommend:
Google Analytics: This free tool provides businesses with valuable insights into their website traffic, including where visitors are coming from, which pages they’re visiting, and how long they’re staying on the site. By using Google Analytics, businesses can identify which areas of their website need improvement and adjust their SEO strategy accordingly.
Google Search Console: Another free tool from Google, Google Search Console allows businesses to monitor and improve their website’s performance in Google search results. The tool provides data on website traffic, search queries, and backlinks, as well as suggestions for improving website visibility and user experience.
Google PageSpeed Insights: This tool checks the speed and usability of your site on multiple devices and gives you suggestions on how to optimize it.
Google Ads Keyword Planner: This tool helps you research keywords for your paid or organic campaigns. You can use it to find keyword ideas, search volume, competition level, and more.
Yoast SEO: This WordPress plugin provides on-page SEO recommendations and tools to help businesses optimize their website content. The free version includes features like keyword optimization, content analysis, and XML sitemap creation.
SEMrush: While SEMrush does require a paid subscription, they offer a free version of their tool that allows businesses to conduct basic keyword research, track website traffic, and analyze competitors.
Moz Local: This tool helps businesses manage their local business listings across different directories and platforms. The free version of the tool includes basic listing management and optimization features.
Ahrefs Webmaster Tools: A free tool from Ahrefs, Ahrefs Webmaster Tools allows businesses to monitor website health, track backlinks, and conduct basic competitor analysis.
Ahrefs’ Backlink Checker: This tool shows you the top 100 backlinks for any website or URL. You can use it to analyze your competitors’ backlinks or find link opportunities for your own site.
SERPSim: This tool simulates how your web page will look like in Google’s search results. You can use it to optimize your title tag, meta description, URL structure, and more.
Mozbar: This tool is a free browser extension that shows you advanced metrics on SERPs and pages of any website. You can use it to check the domain authority, page authority, backlinks, social shares, and more.
Conclusion
To recap:
- SEO is a cost-effective way to attract organic traffic: Unlike paid advertising, which can quickly eat up a limited budget, SEO is a long-term strategy that can help businesses attract organic traffic to their website without having to constantly spend money on ads.
- SEO helps businesses reach a larger and more relevant audience: By targeting specific keywords and optimizing their website content, businesses can reach a larger and more relevant audience that is actively searching for their products or services.
- SEO can lead to increased revenue: By improving website visibility and attracting more qualified traffic, businesses can generate more leads and conversions, which can ultimately lead to increased revenue.
- SEO can help businesses stay competitive: In today’s digital landscape, having a strong online presence is crucial for businesses of all sizes. By investing in SEO, even with a limited budget, businesses can stay competitive and relevant in their industry.
Overall, while SEO can require an upfront investment of time and resources, the long-term benefits for businesses with limited digital marketing budgets are significant. By following best practices, utilizing free or low-cost tools and resources, and continuously monitoring and adjusting their strategy, businesses can achieve success with SEO, even on a limited budget.
However, managing an effective SEO strategy can be complex and time-consuming, especially for businesses with limited resources. Presumably, it’s the same reason why you have accountants, lawyers or other third party professionals to help you with non-core services.
And this is where a strong marketing agency like Grow Faster Marketing can help so that you can focus your energy on other aspects of the business. Our team of experts can provide comprehensive SEO services that are tailored to your business goals and budget, including keyword research, content optimization, link building, and more. Our focus is on providing SEO solutions that generate revenue and attract new customers to your business. We understand the importance of having a strong online presence and a strategy that is tailored to your business goals and budget. With our revenue-focused approach, you can be confident that your SEO strategy is not only effective but also aligned with your business objectives. By partnering with Grow Faster Marketing, you can achieve SEO success that translates into real revenue and growth for your business.
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FAQs around Search Engine Optimization (SEO)
Search engine optimization (SEO) is a digital marketing strategy that involves optimizing website content and structure to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to increase the quantity and quality of traffic to a website by improving its ranking in the search results.
SEO can help businesses compete with larger competitors by improving their online visibility and driving more organic traffic to their website.
By focusing on targeted keywords and optimizing their website for search engines, businesses can increase their chances of reaching their target audience and generating more leads and conversions without spending a lot of money on other marketing channels.
When done right, the benefits of SEO include increased visibility and rankings in search engines, improved website traffic and user engagement, higher brand awareness and credibility, and increased conversions and revenue.
In other words, you can more customers, more revenue and more money in your bank account.
If you are inclined to try it yourself (remember that time is money), businesses can get started with SEO on a limited budget by focusing on keyword research and targeting, creating high-quality content, optimizing website structure and navigation, building high-quality backlinks, and monitoring and analyzing website performance.
There are also many free and low-cost SEO tools and resources available to help businesses improve their SEO strategy without breaking the bank.
Or a smart way would be to partner with a performance-driven marketing agency like us who will elevate your business’ performance and rankings with proven strategies at cost-effective prices, delivering you a solid return on investment (ROI).
Yes, businesses can achieve success with SEO on a limited budget by focusing on targeted keywords, creating high-quality content, building high-quality backlinks, and optimizing website structure and navigation.
There are many case studies of businesses that have achieved success with SEO on a limited budget, demonstrating the potential of this strategy for small and medium-sized businesses.
In other words, it’s not how much you spend but what you spend on and the expertise you use.
Yes, working with a performance-driven marketing agency can provide businesses with expert guidance and support for their SEO strategy, helping them achieve better results and ROI. Grow Faster Marketing is an example of such a marketing agency that specializes in SEO solutions for businesses, providing customized strategies and solutions to help businesses succeed in their online marketing efforts.
Some free or low-cost SEO tools and resources include Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, Yoast SEO, and HubSpot. These tools and resources can help businesses improve their keyword research, track website performance, and identify areas for optimization and improvement.
But what these tools don’t do is to help you achieve success. Think of them as surgeon scalpels – you really need to know what you are doing before you use them.
Some common mistakes businesses make with their SEO strategy include targeting the wrong keywords, neglecting on-page optimization, failing to build high-quality backlinks, and not monitoring and analyzing website performance. It’s important for businesses to avoid these mistakes and focus on best practices to achieve better results with their SEO strategy.
Blackhat SEO refers to unethical or manipulative strategies used to improve a website’s search engine rankings. These tactics violate search engine guidelines and can result in penalties or even getting banned from search engines.
Examples of blackhat SEO include keyword stuffing, hidden text, cloaking, link schemes, and buying links. These techniques attempt to manipulate search engine algorithms to improve rankings artificially.
Blackhat SEO maay provide a short-term boost in rankings, but it’s 100% not sustainable or effective in the long run. You should never think of them as “cheap wins” or “fake it till you make it” due to the severe consequences.
Search engines are becoming increasingly sophisticated in detecting and penalizing websites that use these tactics. The risks of using blackhat SEO include penalties from search engines, which can result in a significant drop in rankings, loss of traffic, and revenue. In extreme cases, a website can even be removed entirely from search engine results.
In addition, blackhat techniques can severely damage a business’s reputation, and result in a loss of credibility and customers. If discovered, it can lead to negative reviews and publicity.
The alternative to blackhat SEO is using ethical and effective strategies that focus on creating high-quality content, building natural backlinks, and optimizing for user experience. These techniques may take longer to produce results, but they are sustainable and can provide a long-term boost in rankings, traffic, and revenue.
You may not be an expert on SEO so you may be wondering how to avoid falling into such traps.
Simple steps to take include working with reputable and experienced SEO professionals who use ethical and effective strategies. These professionals should also focus on creating high-quality content that adds value to users, building natural backlinks through outreach and networking, and optimizing for user experience.
An important point is also around pricing. Successful long-term SEO strategies take time and a certain amount of money. If a deal is too good to be true, it very likely is a scam. We can offer you a free backlink audit to see if the SEO strategies currently being employed by your business are considered as ‘white hat’ or blackhat.
By focusing on these sustainable strategies, businesses can improve their search engine rankings, attract more traffic, and grow their revenue, without risking penalties or damage to their reputation.
Wait…a guarantee?!? For marketing?!? Yeah you read that right. Because we put our money where our mouth is and we can make guarantees that other marketing agencies cannot. Whether it is lead generation, Facebook/Instagram marketing, Google Ads or search engine optimization (SEO), we work for free if we don’t hit our agreed upon targets.
What you are really asking is: how do I know you will deliver the results I need and NOT rip me off?
We know. We’ve been there as business owners. You may have worked with one of the many ‘social media marketing agencies’ scammers often run by fast-talking 16 year olds who have zero business or marketing experience, promise to ‘increase website traffic’ or ‘get more likes or social media engagement’ and then outsource it to a cheaper country. All without delivering a single cent to your bottom line. But it sure delivered money from you to their bank accounts. Sounds familiar?
Locally based in North America specifically Vancouver, British Columbia, Canada, we work with you to understand your business, your market and your competitors. We are performance marketers first and foremost (no templates here). We are remote-only, which cuts out the rent, fluff and expenses (such as free-flow keto, sugar-free snacks or on-site yoga lessons) that other expensive-looking marketing agencies incur which are most certainly passed on to you as a paying client. We focus on delivering revenue and paying customers – end of story.
In this uber-competitive (and uncertain) market that you are operating in, we focus on:
- making sure your customers can see you before they see your competitors
- getting paying customers who will buy your product or service on your terms
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Sounds fair and good?