2 New Ad Forms On Instagram
Get More Customers Hooked For Longer
Introducing Instagram New Ad Products
If you’re looking for new ways to reach your target audience on Instagram, you might want to check out the two new ad products that the platform recently unveiled: Reminder Ads and Search Result Ads.
These ad products can help you increase your visibility, generate interest, and drive action for your upcoming events or launches. Here’s what you need to know about them and how to use them effectively.
Reminder Ads
Reminder Ads are a unique ad format that allows you to announce, remind, and inform users about your upcoming events or launches that may pique their interest.
For example, if you’re launching a new product or hosting a webinar, you can use Reminder Ads to create awareness and excitement among your potential customers.
Instagram collaborated with brands like Starz to experiment with this ad format and found that it helped increase conversions and retention rates.
Reminder Ads are now available to all advertisers as a feed option. You can create them using the same process as creating any other feed ad on Instagram.
How It Works
How it works (only for Professional accounts):
– You set up your event or launch details in the Facebook Events Manager.
– You create a Reminder Ad campaign in the Facebook Ads Manager and select your event or launch as the creative.
– You choose your audience, budget, and schedule for your campaign.
– Users who see your ad can opt-in to receive reminders about your event or launch by tapping on the “Get Reminder” button.
– Users who opt-in will receive three notifications from Instagram: one day before, 15 minutes before, and at the exact time of your event or launch.
– Users who tap on the notifications will be directed to your event or launch page where they can take action.
Search Result Ads
Search Result Ads are another new ad product that Instagram is testing to help you reach people who are actively searching for businesses, products, or content related to yours.
For example, if someone searches for “fitness” on Instagram, they might see an ad for your fitness app or service in the search results feed.
Search Result Ads will show up in the feed that people can scroll when they tap into a post from search results. They will look similar to regular feed ads but will have a “Sponsored” label above them.
Instagram plans to launch this ad placement globally in the coming months. You will be able to create them using the same process as creating any other feed ad on Instagram.
Why You Should Care?
The new ad products offer you additional opportunities to reach more people on Instagram who might be interested in what you have to offer.
Reminder Ads
By using Reminder Ads, you can:
– Build anticipation and excitement for your upcoming events or launches
– Increase conversions and retention rates by reminding users of your value proposition
– Provide a seamless user experience by directing users to your event or launch page
Search Result Ads
By using Search Result Ads, you can:
– Increase brand awareness by appearing in relevant search results
– Drive consideration and action by reaching users who are looking for solutions like yours
– Optimize your campaign performance by targeting high-intent audiences